Branding location: Deliverable 04 Solution - Love Erhai Lake, Love nature, Love hometown...

"Branding of location" : Erhai lake, there is two solutions. Target audience of this project is first is local people, second is tourist.

This is normal branding setup as usual to describe the significance of this location, but Dali Town and Erhai Lake is really special to me by the observation, I had mentioned that early, we can experience Four seasons just in one day, at same time they named this place around the Erhai lakeside, "风花雪月" means highland's wind, lowland's flowers, snow of Mt. Cang and moon reflection in Erhai lake.

Erhai Lake is not a mother river, also a poetic place to everyone...

when you come to Erhai lake should rent a bicycle and ride along the lakeside.

This part talk about the problems Erhai lake is facing POLLUTION, as a popular and famous tourist spot, it is not just pushing the local economy at same time, this location also a part of important heritage to Dali Town and government. In 31th March to 1st April in 2017, you could easily to find out the news and information from any social media, e-platform and newspapers, all the shops, restaurants and hotels must close down for Erhai lake the environment 's adjustment.

This artifact to compare the water quality between the past and present.

this is work set up:

Branding location: Deliverable 03, Comparison - Newspaper- Branding of Location

A referencing study of others places, countries and cities' description and introduction to promote and brand their location in different formats and methodologies.
For example: USA, Canada, France, UK and Australia etc.

Branding location: Deliverable 02, Investigation - Spcimen, doucuments and story

The branding of the concept at water from Er Hai lake in an efforted to represent on evolved cultural identity influence by globalization in Yunnan.

 

Documents from investigation and information provide by Dali Town Tourism Board, all these are helping to find out about Erhai lake has strong effect to local, at same time the lake affect by surrounding environment.

 

There are some spcimen plants came from Erhai lakeside, it has been shown, influence cames from Erhai to the local weather, you can experience four seasons in one day over there.

 Below the file shown that after experienced and understood of study the place of Erhai lake, the work can be split into three parts, top one is an illustration book, called: "A tale of Erhai Lake"; orange one is the text file to describe the pictures below which is one is in black in yellow paper represent PAST, another is color on green paper represent NOW.

Branding location: Deliverable 01 Branding - Travel Map and Photos, "11 days in Yunnan"

A study on the influence of Globalization to contemporary China through a comparative observation of visual culture between three distinct cities in Yunnan.

11 Days in Yunnan:

>> Day 1 in Kunming city >> Day 2 to 4 in Pu’er City >> Day 5 in JingHong City >> Day 6 to 9 in Dali City >> Day 10 back to Kunming City

Discover the cities in Yunnan

 Design Statement:
An examination of the influence of Globalization to contemporary China through a comparative observation of visual culture between three distinct cities in Yunnan.

Before traveling to Yunnan for investigation this is my hypothesis for that place. My first impression for Yunnan is about NATURE. Terrace, In agriculture, a terrace is a piece of the sloped plane that has been cut into a series of successively receding flat surfaces or platforms, which resemble steps, for the purposes of more effective farming.

White paper cut out the book to recorded how was the evolution and affection of Culture Revolution to China development.

There are three cities in Yunnan province I picked are Kunming city, Puér city and Dali city which are also represented to urbanism, rural and tourist attraction, all the research directions back to the design statement.

Visual culture development in different time period (Large scale acrylic painting 180cm X 200cm)

Remy's Cat

Children's illustration Book - Layout Design