Thursday, April 27, 2017

Branding location: Deliverable 04 Solution - Love Erhai Lake, Love nature, Love hometown...

"Branding of location" : Erhai lake, there is two solutions. Target audience of this project is first is local people, second is tourist.

This is normal branding setup as usual to describe the significance of this location, but Dali Town and Erhai Lake is really special to me by the observation, I had mentioned that early, we can experience Four seasons just in one day, at same time they named this place around the Erhai lakeside, "风花雪月" means highland's wind, lowland's flowers, snow of Mt. Cang and moon reflection in Erhai lake.

Erhai Lake is not a mother river, also a poetic place to everyone...
















when you come to Erhai lake should rent a bicycle and ride along the lakeside.
















This part talk about the problems Erhai lake is facing POLLUTION, as a popular and famous tourist spot, it is not just pushing the local economy at same time, this location also a part of important heritage to Dali Town and government. In 31th March to 1st April in 2017, you could easily to find out the news and information from any social media, e-platform and newspapers, all the shops, restaurants and hotels must close down for Erhai lake the environment 's adjustment.

This artifact to compare the water quality between the past and present.















this is work set up:


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